SheepMedical Completes Contee Co., Ltd. Merger, Establishing Consumer Products Group Driving Digital Transformation of Preventative Care

Tokyo, 1 September 2021 -- SheepMedical Co., Ltd. (“SheepMedical” or “the Company”), a medical technology company driving the digital transformation of orthodontics and preventative care, successfully completed its previously announced acquisition of Contee Co., Ltd. (“Contee”), establishing its Consumer Products Group.

Contee, a digital marketer for lifestyle businesses, focuses on driving value at the intersection of online promotion and offline experiences. Contee combines the power of technology and user insights to expand client’s business development and programming. With the merger, SheepMedical seeks to advance its marketing operations in the Consumer Products Group under the leadership of the CMO and former CEO of Contee, Inc., Hirotaka Higashi.

“Together, SheepMedical and Contee are positioned to pioneer the digital transformation of preventative care,” said Hirotaka Higashi, CMO and head of Consumer Products Group for SheepMedical. “Incorporating digital marketing with SheepMedical’s specialized expertise, digitizes the preventative healthcare market and expands access to healthy daily habits.”

The Consumer Products Group business unit will digitally advocate for the health-conscious practices embedded in SheepMedical’s product technology to extend robust lifespans globally.

About SheepMedical

SheepMedical, a medical technology company, promotes the digital transformation of orthodontics. As the leading independent company in the clear aligner business in Japan, SheepMedical focuses on quality, preventative orthodontic care and is building health solutions for today’s challenges, and anything tomorrow brings. The SheepMedical story began with the fastest aging yet healthiest population in the world – Japan. With our preventative care model, SheepMedical provides health services seeking to extend global life expectancy.